Why Lifesum is your next career move

Lifesum is a pioneering consumer health-tech company on a mission to transform healthy living into an inspiring and accessible journey. Trusted by over 60 million users worldwide, we empower individuals to build healthier, more sustainable habits that improve their lives every day. As part of our commitment to innovation, we are becoming an AI-first company, leveraging cutting-edge technologies to revolutionize our tech stack, feature design, and development. Our AI-driven solutions provide personalized insights and smarter tools, making healthy choices easier, more intuitive, and deeply engaging. Through our forward-thinking platform, we spark motivation and inspire positive change, making healthy eating not just easier but truly enjoyable. Together, we’re shaping a future where living well feels effortless, empowering, and powered by the possibilities of AI.

We are a hybrid global team headquartered in Stockholm, comprised of passionate and entrepreneurial individuals working together to create something meaningful. At Lifesum, you’ll have the opportunity to make a difference and positively impact millions of lives by helping our users on their personal journeys to look and feel better every day. Expanding our team with skilled and ambitious individuals is key to enhancing the value we provide to people worldwide.

As our Social Media Manager, you’ll bring this mission to life across multiple platforms, inspiring millions to eat better, move more, and live healthier every day.

You’ll own and grow our organic social presence, building a vibrant community around nutrition, wellness, and personal growth. Sitting within the Experience team and collaborating closely with Growth, you’ll work across influencer marketing, creative, product, and customer support—crafting authentic, forward-thinking connections with our audience at every touchpoint.

What you will be working on at Lifesum:

• Own and evolve Lifesum’s organic social media strategy, curating platform-specific content across TikTok, Instagram, Facebook, Pinterest, YouTube, LinkedIn, and emerging channels. Scaling our UGC intitiatives.
  
• Drive community growth and engagement through authentic storytelling, social-first creative, trends, and culturally relevant moments.
  
• Manage the social content calendar, balancing always-on, seasonal, reactive, and brand campaign content, while ensuring alignment with Lifesum’s broader marketing priorities.
  
• Create platform-native content (photo, video, text) that feels personal, engaging, and in tune with each channel’s culture.
  
• Collaborate cross-functionally with Influencer Marketing, Performance Marketing, Customer Experience, and Product teams to amplify creator partnerships, streamline content workflows, and integrate social into broader campaigns.
  
• Monitor and engage with our community, supporting brand trust and loyalty through active conversations, listening, and moderation.
  
• Test, measure, and learn—analyze KPIs, content performance, community sentiment, and emerging platform updates to drive continuous optimization and reporting.
  
• Lead social partnerships—identify, negotiate, and activate collaborations with like-minded brands, creators, and wellness platforms; especially UGC creators.
• Be the social media trendspotter internally—keep the team informed about emerging content trends, platform features, creator culture, and shifts in digital behavior.

Who you are

• A storyteller and creative thinker passionate about health, wellness, and helping others live better.
• Deeply connected to the cultural pulse of social media, from TikTok trends to LinkedIn thought leadership.
• A self-starter who thrives in fast-paced, dynamic environments and can adapt quickly to evolving priorities.
• Highly visual and content-savvy, with the ability to brief, create, and edit quick-turn photo, video, and graphic content.
• Comfortable working both strategically (building plans) and tactically (jumping into daily posting, content creation, and community management).
• Detail-oriented, organized, and great at managing multiple projects, vendors, and priorities at once.

Your experience will be a valuable asset, the requirement for this role is:

• 5+ years of hands-on social media management experience (preferably in a lifestyle, health, tech, or consumer brand).
  
• Strong experience creating and publishing content directly to TikTok, Instagram (incl. Reels and Stories), YouTube Shorts, LinkedIn, and Pinterest.
  
• Proficiency in using photo and video editing tools (such as Canva, CapCut, InShot, Adobe Express, etc.) for social-optimized assets.
  
• UGC/Influencer relations and resourcing
• Solid understanding of social media analytics, platform insights, and third-party tools like Later or similar.
  
• Excellent copywriting and captioning skills that balance brand voice with platform trends.
  
• Fluent in English (Swedish is a plus).
• A portfolio of social content you’ve created or led 
  

We are just getting started

Lifesum has over 60 million registered users worldwide, and our journey to building the world’s leading advanced wellness platform is just beginning. We have a strong foundation and a drive to achieve even more. As one unified team of talented individuals with a solution-oriented, “can-do” mindset, we are committed to continuously improving the user experience and delivering greater value to our global Lifesum community

What we offer:

• Empowerment and Ownership: Trust and responsibility in a dynamic, fast-paced environment where your contributions truly matter.
• Exciting Projects: Collaborate on impactful projects with some of the world’s most successful companies.
• Career Growth: Dedicated space and support to develop and advance your career.
• Professional Development: An individual training and development budget to fuel your growth.
• Wellness Focus: A wellness allowance to support a healthy lifestyle.
• Health and Wellbeing: Private health insurance to prioritize your peace of mind.
• Community Spirit: Engage in fun and meaningful team activities that foster connection and collaboration
• Time Off: Enjoy 30 paid vacation days per year to recharge and explore.
• Parental Benefits: Comprehensive parental leave pay to support your family journey.
• Financial Security: Pension plans designed to help you plan for the future.

If this sounds exciting, we’d love to hear from you and get to know you better. Send us your resume and let us know why you’re interested in the role and why Lifesum feels like the perfect fit for you. We welcome everyone and look forward to receiving your application!