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CRM Manager

Lifesum gives people personalized navigation for health and lifestyle improvement. By tapping in to mobile sensor technology and combining it with passion for design and applied psychology, we try to create delightful user experience that improves peoples lives.

Job Description

The CRM Manager will support the CRM and Retention team in devising and executing the CRM strategy in line with overall business objectives through the use of multi-channel communications and campaigns that drive user conversion, engagement, retention and increase customer lifetime value.  This is a multi-disciplinary role that requires creativity, a high level of organization and an excellent understanding of campaign execution and the use of actionable insights to constantly improve the customer journey and optimize revenue opportunities.  We are looking for a highly-focused, results-driven individual to support the team in improving revenues, lifetime value and customer success.  

Responsibilities OR What you will do

  • Assist in planning, executing and tailoring customer touch points according to the customer lifecycle, behavioural attributes and real-time event triggers; 
  • Use multi-channel touch points to drive engagement, sales and retention during the customer journey,
  • Liaising with designers to create design briefs for the campaigns, refining the creative used based on the results of testing;
  • Requesting translations where necessary;
  • Communicating promotions and liaising with customer support as required;
  • Working alongside the Director of CRM to collate campaign results to ascertain campaign effectiveness and suggest further testing or optimisation where necessary;
  • Implement feedback and changes to communications as required;
  • Use data insights to contribute to the refinement of campaign plans as necessary;
  • Assist in maximizing CRM performance according to the metrics set out by the business.
  • Monitoring and ensuring adequate CRM coverage of the user base;
  • Attend meetings as necessary for reviewing campaign success and forward planning including a weekly one to one and weekly Customer Success meeting with Optimove; 
  • Assisting in promotional operations including setting up coupons, creating redeem pages and scheduling promotional emails and notifications. 
  • Executing partnership campaigns as required; 
  • Sharing learnings with the relevant teams and ensure transparency regarding both wins and failures,
  • Working with the product teams in testing in-app campaigns and messaging

What we expect from you

  • Minimum of 2 years in a CRM Manager role, or 5+ years as CRM Executive and ready to jump to the next step.
  • Bachelors degree in a relevant subject such as marketing, psychology or communications.
  • Analytic approach and proven numeric literacy and ability to interpret evaluate and devise actions from campaign results
  • Demonstrable experience in applying retention strategy with in-depth knowledge of CRM channels including email, push, In-app, retargeting and web
  • Solid experience using a CRM tool e.g. Salesforce, Optimove or Braze.
  • Experience in collating results and presenting key findings to stakeholders,
  • Fluency in English required

Of course we would be even happier if you have a great interest in either health & fitness or food.

What you can expect from us

There’s a few things about Lifesum that you might not know:

  • Passion. Actions speak louder than words ever have. Every day, Lifesummers show the passion and dedication that has seen us climb to the very top. Our including culture encourages experimentation, helping us all learn and grow.
  • Trust. We built our culture upon trust, which means more freedom to suggest, champion and lead. This also means far greater personal responsibility - and we wouldn’t have it any other way. It works because we trust each other.
  • Diversity. Including more than 20 nationalities, we enjoy a rich mix of cultures, world views and working styles - this is more than your average tech gig: these different perspectives make sure we’re solving the right problems.
  • Balance. We want you to be happy - so go ahead! Talk food and health, exercise with others, live life and most of all, laugh! Learn what works for you and use that to help everyone.

If you think this sounds exciting, we'd love to hear from you and get to know you. Send us your resume right away and please tell us why you are interested in this particular position and why Lifesum is the place you want to be your next workplace. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation, or age.

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Dynamic, inspiring, always learning

Lifesum is a hub of energy and excitement, with new developments and updates everyday as we evolve alongside the tech industry. Where there's less hierarchy, there's more autonomy & collaboration.


Stockholm location, global culture

We’re a team of some Swedes, some German, some Icelandic, some Aussies, some Brazilians, some Americans…the list goes on. We come from over 20 different nationalities, but most importantly we’re a team. We work collaboratively; always focused, having fun, and remembering that we need each other in order to create something of real value.

To date the app has over 30 million registered users with new people joining daily. It’s important to us that as we grow - both as a company and as a team - our culture and office remains a place of collaboration, fun, creativity and great work.

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